Selected Logos from the Vault

// August 2nd, 2009 // Projects

ID work is perhaps the most challenging pursuit in commercial art. Express the essence of someone or something in a single mark – and furthermore, take into account practical considerations like how will the cost to reproduce it on letterhead, advertisements and your favorite tchotchke impact budgets? ¬†Oh yeah, manage the client’s expectations along the way so they understand the value of a great logo. Conservative to Kooky – good logos should communicate something meaningful in a simple, endearing way.

CHRAKarmaDogJLong AutoworksWolverinesZINGWaterSummit

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